Green Ambassadors


	Index Introduction Becoming a Sustainability Expert California Science Standards California ELA Standards How to Be a Green Ambassador Unit: Creating an Earth+ Photo Story Unit: Delivering an Earth+ Presentation Unit: Creating and Delivering an Earth+ Presentation Unit: Writing an Earth+ Script Unit: Producing an Earth+ Video Documentary Unit: Creating Earth+ Marketing Materials Unit: Producing an Earth+ Event Unit: Earth+ Social Marketing Unit: Producing an Earth+ Fundraiser Unit: Earth+ Public Relations Training Unit: Planning and Delivering an Earth+ Elementary Lesson Unit: Creating an Earth+ Game Unit: Creating Earth+ Alternative Marketing

Teaching Guide: Creating Alternative Earth+ Marketing
Summary	Students learn what alternative marketing means and some alternative marketing techniques, then select one of more of those techniques to promote an earth+ event.
Guiding Questions	*What other marketing techniques are there besides buying and placing ads, or printing and sending fliers and brochures?* *What are the advantages of such techniques?*
Objectives: Language Arts	Standard NL-ENG.K-12.4 COMMUNICATION SKILLS Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes. Concepts Marketing Market Mission Message Media
Objectives: Science	TBD (Depends on topic chosen)
Objectives: Sustainability	TBD (Depends on topic chosen)
Objectives: Values	Students believe that they have a responsibility to contribute to the well-being of their community. Students work to gather and share knowledge that supports the well-being of their community. Students encourage other community members to engage in practices that contribute to the well-being of their community.
Assessment	In the Performance Task for this lesson, students communicate Earth+ message through a different form of marketing that is natural and organic, and find a way to measure their results.
Preparation	Make enough copies of the Earth+ Marketing Worksheet for each team. (download here) Make sure each team will be able to access a computer with Internet connection.
Into	Ask students if they can tell you want the term "marketing" means, and have them write down what they know about marketing. Share answers and guide the discussion to agreement that "marketing" is, essentially "getting people to want to buy something or do something".
Through	Ask students to list methods of marketing that they have seen. Put their answers in two columns; "Tradional Marketing" and "Alternative Marketing". In the "traditional" column you will put examples marketing which consists of paid ads which are placed in outlets such as television, magazines, radio, websites and other media. In the "alternative" column put other methods of communicating to people about a product or service: a funny you-tube video, and a photo that is interesting enough that people send it to each other via e-mail, or the use of a product in a movie, hearing about something from a friend, etc. Discuss what might be some advantages of alternative marketing techniques (much less expensive, people are more willing to pay attention to them). Have students work in teams, each team to a computer, to find out more about the alternative marketing techniques that are listing in the web resources for this lesson (available here). Each team should research several different tecnniques (depending on amount of time available), taking notes as they go. Ask teams to share what they learned and to state their favorite alternative marketing technique. Ask each team to think of an alternative marketing technique for an earth+ solution, and to fill out the Earth+ Marketing Worksheet based on the technique they have chosen. Pair up teams to share their work and to discuss ways in which the techniques they've chosen could be improved. Hold a whole-class discussion of the results and have students rate each technique on a 1-3 scale to select the best.
Beyond	Students complete the alternative marketing performance task.