Earth+ Public Relations Performance Task
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| Summary |
Students work in teams to interact with the press in order to get out a message about an event, issue or earth+ solution. |
| The W's |
| Who: |
You and your Green Ambassador team... |
| What: |
...will write and send out an earth+ press release and carry out other actions designed to get good media coverage... |
| When: |
...for your school's earth+ event... |
| Where: |
...on your high school campus, another school campus, in a local business, or and/or around the community... |
| Why: |
...to inform others about an earth+ solution and how they can be part of it. |
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| Resources |
Earth+ Marketing Worksheet (download here)
Earth+ Talking Points Worksheet (download here)
Earth+ Press Release Template (download here)
Earth+ Press Release Template Example (download here)
Earth+ Press Release Example (download here)
Checklist for an Effective Earth+ Press Release (download here)
Earth+ Public Relations: Finding Media Contacts form (download here)
Earth+ Public Relations What To Do At The Event (download here)
Earth+ Public Relations Results form (download here)
Earth+ Public Relations Performance Task Assessment Rubric (download here)
Earth+ Event Reflection Form (download here)
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| Step-by-Step |
- With the rest of your class, fill out the "event" side of the Earth+ Marketing Worksheet for your earth+ event.
- Fill out the Earth+ Marketing Worksheet for your public relations actions.
- Fill out the Earth+ Talking Points Worksheet for the press release.
- Fill out the Earth+ Press Release Template for the press release, and get it approved by your teacher. Use the Earth+ Template Example as a model.
- Write your press release. Use the Earth+ Press Release Example as a model.
- Evaluate your press release using the Checklist for an Effective Earth+ Press Release, and revise it as appropriate.
- Identify at lease five appropriate media contacts to send your release to, send it to them, and follow up with a phone call. Use the Earth+ Public Relations: Finding Media Contacts form to record this information.
- Identify 5-10 local "event calendars" (publications and web sites) in which you can announce your event, and send or upload the appropriate information to each. Note: The web page "Green Ambassador Local Event Calendars" lists resources for some specific geographic areas. Write your calendar announcements, get them approved by your teacher, and send them out. If the publications allow you to include a photo with your announcement, choose a photo and get approval from your teacher.
- Identify two local radio stations and contact them and arrangement to be interviewed about your earth+ event. (You may substitute another technique of public relations, if you wish; whatever you can think of that will get the word out to a large group of people.)
- Before the event, study the document Earth+ Public Relations: What To Do At The Event.
- At the event, be sure you meet, talk to, and exchange business cards with reporters or others who are there representing organizations.
- After the event, fill out the Earth+ Public Relations Results form.
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| Assessment |
- Based on the feedback to your presentation, fill out the "student" column of the Assessment Rubric for this performance task.
- Fill out the Earth+ Event Reflection Form.
- Give your teacher these documents:
- Your Earth+ Marketing Worksheet
- Your Earth+ Talking Points Worksheet
- Your Earth+ Press Release Template
- Your Earth+ Press Release
- A list of the publications that carried the press release and of local calendars which listed your event.
- Results
- Rubric
- Reflection Form
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