Green Ambassadors


	Index Introduction Becoming a Sustainability Expert California Science Standards California ELA Standards How to Be a Green Ambassador Unit: Creating an Earth+ Photo Story Unit: Delivering an Earth+ Presentation Unit: Creating and Delivering an Earth+ Presentation Unit: Writing an Earth+ Script Unit: Producing an Earth+ Video Documentary Unit: Creating Earth+ Marketing Materials Unit: Producing an Earth+ Event Unit: Earth+ Social Marketing Unit: Producing an Earth+ Fundraiser Unit: Earth+ Public Relations Training Unit: Planning and Delivering an Earth+ Elementary Lesson Unit: Creating an Earth+ Game Unit: Creating Earth+ Alternative Marketing

Teaching Guide: Social Earth+ Marketing
Summary	Students learn what social marketing means and characteristics of effective blogs, then use a blog to inform others about an eatth+ issue and solution.
Guiding Questions	*How can social websites and blogging be used effectively to inform people about earth+ issues and solutions?*
Objectives: Language Arts	Standard NL-ENG.K-12.4 COMMUNICATION SKILLS Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes. Concepts Marketing Market Mission Message Media
Objectives: Science	TBD (Depends on topic chosen)
Objectives: Sustainability	TBD (Depends on topic chosen)
Objectives: Values	Students believe that they have a responsibility to contribute to the well-being of their community. Students work to gather and share knowledge that supports the well-being of their community. Students encourage other community members to engage in practices that contribute to the well-being of their community.
Assessment	See Performance Task and Rubric
Preparation	Identify a blog or set of blogs that you want to use as examples, drawing from those suggested on the Green Ambassadors Web Resources page (here). Make enough copies of the Checklist for an Effective Earth+ Blog for each team to have two sheets. (download here) Make enough copies of the Earth+ Marketing Worksheet for each team to have two sheets. (download here) Make enough copies of the Earth+ Talking Points Worksheet Example for each team to have two sheets. (download here) Make enough copies of the Earth+ Talking Points Worksheet for each team to have two sheets. (download here)
Into	Introduce the Guiding Question for this less, and ask students to individually write three or four answers to this question: What have you learned about on the Internet? Share answers and guide discussion to agreement that the Internet is a powerful tool, not only for people to learn, but also to teach and spread messages.
Through	Have students work in groups to visit and evaluate selected green blogging sites (you may also do this as a whole class activity). Each group (or the class, as a discusion) should answer these questions about each blog visited: What is the blog about? Who is creating the blog, and why? What do you think is the purpose of the blog? How effective is the blog at achieving its purpose? What do you think so? Ask students to work in their teams to generate a list of characteristics of an effective blog. Share these out and keep a record, then distribute the Checklist for an Effective Earth+ Blog and compare he class's items to the items on that checklist. Modify that checklist as apppropriate and have studnets keep their copies of it for future use. Tell students that you want them to work in teams to design their own blog about an earth+ issue and solution. Explain that their first task is to fill out the marketing worksheet so as to be clear about the message the want to deliver, and who it is the blog is intended for. Then they will work out the talking points they want to cover. Then they will decide what their blog will look like. Will each entry deal with one of the talking points? Will it be more like a diary where they talk about their own experiences and thoughts, and work the talking points into those essays? Will it be a commentary on news and events? Or something else? Once they have designed their blog they are to write an example entry in it. Distribute to each team the a copy of the Earth+ Marketing Worksheet, the Earth+ Talking Points Worksheet and Earth+ Talking Points Worksheet Example. Discuss to ensure that the students understand how to fill these out. Give each team time to fill out the worksheets, and then to design their blog and write their example entry. Each team is to use the Checklist to evaluate their blog and improve it.
Beyond	Students complete the Performance Task for this lesson.